I'm talking about good foundations
In the last month I've been very lucky and had support from some amazing mentors. We've thrashed out ideas and I am continuing happily on the road to achievement.
I have found it all very fulfilling, not just working again but actually focusing on something I've wanted to do for so long. The fact that I can 'market' my very own initiative and develop the brand's personality from scratch is so exciting - especially as I'm not constrained by strict language guidelines or a rigid corporate image. It may seem obvious but maintaining a marketing focus from the off makes life a lot easier in the long run. A lot of cliches spring to mind - singing from the same hymn sheet, being 'on the same page', joined up thinking - but I'm not going to go there. I promise.
Despite a marketing focus making sense on paper, I know most people who haven't got around to marketing aren't necessarily avoiding it intentionally, it's either a case of them focusing on their core business (which I totally get) or just a lack of awareness of what marketing actually is. In either case this is exactly what dreams are made of at Mini and Mighty.