Marketing services
Key services
Mini and Mighty focuses on copywriting, website development and strategy for small businesses.
COPYWRITING
Making words work
Words mean everything. To capture the attention of your audience they need to be clear and succinct. No jargon or buzz words, just easy to digest content set out in a logical and clear way. I pride myself on writing clear copy. I also do copy editing and proofreading.
I write copy for:
Websites
Brochures
Flyers
Blogs
Social media posts
Newsletters
Press releases
Letters
Who for?
I write copy for small businesses but also professional services firms (recent clients include law firms, finance firms and organisations in the property/real estate and tourism industries).
Pricing
From £60 for a blog post. I am happy to quote for a copywriting piece of work/project.
WEBSITE DEVELOPMENT
Your virtual handshake
I produce websites in Squarespace and Wix. Using a website builder is a cost effective way of having an online presence without having to pay for a bespoke website.
Using a website builder such as Squarespace or Wix has many benefits - they use templates, are built for clean indexing by search engines and are compatible for use on tablets and phones.
The type of work I typically do is:
Creating a website structure, mapping out a visitor journey
Creating concise, clear content for each page
Identifying images which fit in with a client’s business objectives to draw visitors in
Crafting tag lines to accompany the images/pages
Creating the website and placing the text and imagery
Creating plenty of links throughout the site and a call to action on each page
Optimising the site for SEO to ensure it is found on Google
Who for?
I create websites for small businesses only.
Pricing
Prices depend on the number of pages and the scope of the project. I am happy to quote for work. As an example, setting up a new 8 page website and writing all the website copy would be £975.
MARKETING STRATEGY AND PLANNING
Your way forward
How can you get somewhere if you don’t know where you’re going? A marketing strategy distils what you want to achieve, who your target market is and what makes you different. The plan is the steps needed to get there.
I help clients by asking the right questions, looking at competitors and identifying the right channels to market. A marketing strategy helps to define your purpose and the plan actions it. You really need both, which is why I have grouped them together.
A marketing strategy and plan includes:
Current situation
Marketing objectives
Mission statement
What makes you different
Target market
SWOT analysis
Competitor analysis
A review of your messaging, branding, website and social media
Identification of the best channels to market for your business
Campaign plan
Who for?
I research and produce marketing strategies and plans for small businesses only.
Pricing
£450 for a marketing strategy and plan.
“Hannah makes marketing seem easy, but of course it's not to most of us. Hannah is a pleasure to work with, and always strives to give her clients the best support possible.”
— Liz, Learning and Development